Saturized - The Interactive Agency

Introduction

As Saturized mainly does projects which have, so to say, less formal character, work on a serious payment processing site was a great opportunity to present ourselves in another light, in a more serious way.
Luckily we didn’t succeed.

All we knew at the beginning of the project was that 3rdPay shouldn’t look like another serious, corporate, boring and monotonous payment processing site. We wanted to single out the client by identity and superior design as well as specific atmosphere.
That’s how it all began.

Challenges

As we started research, we started to realize that the task would be harder then we thought. We certainly wanted to visually separate 3rdPay from other payment processor sites, however doing it at any price wouldn’t be a solution. Visitors and potential clients should have a feeling of confidence and safeness with this system, because the topic is very serious and sensitive.
Information that were to be shown on the site also weren’t on our side. A bunch of text, without any special dynamics, very small number of call-to-actions, as well as a lack of any additional contents.

As a final and hardest blow, there was no envisioning of any multimedial content. Nothing. Zero. Nada. Not even one picture.
Our astonished faces can be compared to a facial expression when you accidentally spill your last bottle of water in the middle of a desert.
Of course, we were still sure that we would overcome all these challenges. The only thing needed was that someone calls a magician.

---

Solutions

We decided that 3rdPay brand should be all that no other payment processing brand is. Simple, breezy, positive and bright.

With this idea we went into creating an identity. During sketching of what 3rdPay should represent, we got an idea to visually distinct the site by certain graphic elements and so create a specific atmosphere which would rightly balance the necessary seriousness on one side and break the dryness of the topic on the other side.

Step by step we came to a really unique and recognizable brand in the payment processing category. 3rdPay site is distinctive by its look as well its site’s atmosphere.
As the icing on the cake, we used the possibilities of jScript and brought in additional dynamics and originality through HTML implementation.

With a great relief, overjoyed and proud, we presented to our client 3rdPay website. How much is the client satisfied you can conclude from the fact that we are still working for 3rdPay brand. To create a website perfectly serving users’ needs, and in harmony with the aim group, we had to take roles of bidders and get into their mindsets, and contest for bargains, risking by the way becoming one of them.

Results

3rdPay is in a private beta testing phase, so the client still hasn’t released the site online. We are more then impatient to see the growth of this service.

Goto TOP