Give it a try: Make that logo bigger



You’ve probably heard of that funny, yet terrifying video “Make My Logo Bigger Cream”. It speaks about a client – designer relationship and some common requests that clients make; requests that sound illogical and absurd at first, but are they really?

Yes, there are clients from hell out there, but aside from them, there is also a bunch of reasonable people who will really make you wonder and reevaluate your decisions.  I don’t actually think you should make that logo bigger, but I do have some experience-based tips and tricks that I wish someone had told me years ago.  

1. Learn how to explain your design

You should be able to explain your design in a clear manner. True understanding goes hand in hand with simple explanations and if you are having trouble communicating your ideas – something is wrong. People often say that if you really understand a concept, you should be able to explain it in a way a small child could understand.

Having difficulty explaining things clearly and effectively? Take a step back; think about other options and most importantly…

2. Listen to your client!

Everything you can do I can do better? Not in this case. Sometimes your clients know their customers better than you and they want to succeed more that you do. So, if they want a rainbow puking unicorn in a cloud made of tears on their logo, ask a simple question – why? Then explain your solution in a simple manner. Can’t do that? Maybe that’s not a good solution. Then I suggest that you invest some more time.

3. It’s show and tell time

So you came up with an awesome result and you can’t wait to show it. Great! Now tone down your enthusiasm for a second and take some time to prepare your work.

Once I made a logo for a friend who’s a designer. And I was so satisfied and eager to show him what I had done. So I took a screenshot from my Illustrator, sent it and waited for a standing ovation. A couple of minutes later, I got his negative feedback.

So, I was back to square one, made a simple and generic logo with a fantastic presentation to go with.

Then we were there! He was amazed. The key point of the story: try not to show just sneak peeks to a client, but enhance your presentation with a strong context and a good story to go with.

4. Put your ego aside

Are you daydreaming about being Rembrandt? Keep in mind that functional design should be a priority. Sometimes, there’s not enough space and time for refined emotions and artistic freedom, and if you are designing something that articulates great emotion but it doesn’t work for the users, developers or your client – try to iterate it or just upload it on Dribbble and wait for the likes to come.

5. Ask real questions

Make sure that you understand your tasks. If you don’t understand your tasks – you won’t be able to finish them. And I know that’s really something Captain Obvious would say, but it’s also, unfortunately, a very common practice. Designers can’t wait for clients to finish their mumbo-jumbo so they can start working, but in that rush, they often forget to ask the real questions.

6. Done is better than perfect!

It can always be better. In my opinion and long experience, you can’t really reach perfection, but you can easily reach madness. Don’t let yourself burn out – learn when to say “this is good enough”. That’s not easy, but it’s necessary. During the work process, you start exploring, learning, and getting different insights. And that results in inspiration and new ideas which can divert your focus and enchant you in an endless pursuit of perfection.

Remember – you have a deadline! If you don’t, you should, because you’ll never finish anything.

That’s it. This post is good enough for me.

Author: Petar Ačanski


Design festival OFFF — “Let’s Feed the Future”

Design festival OFFF — “Let’s Feed the Future”

From 2001 till this year, creatives from different design disciplines meet and share their ideas and innovations about digital, interaction and print design at the festival called OFFF. This year, OFF Festival brought wide-ranging experiences of various visual artists to the stage.

This festival was previously held in different countries but has now found its home in Barcelona at Museu del Disseny de Barcelona. For three days the festival was jam-packed full of inspirational ideas and speakers such as Gmunk, Anton & Irene, Buck, MICHELLE DOUGHERTY — IMAGINARY FORCES, Adam J. Kurtz… With the exclusive premiere of Stefan Sagmeister’s The Happy Film, the Festival was a great adventure indulging inspiring and fun activities, leaving the attendees with an unforgettable experience.

The festival gave a great overview of design trends, work processes and implementation practices, but is also a great showcase of ideas and inspiration from around the world. OFFF is a community inviting all those who are eager to participate and get inspired by a three-day journey of conferences, workshops, activities, and performances.

How the whole trip and visit to Barcelona and OFFF looked like from the eye of our designers, read below!

Darko Mihajlović, interface designer;

“OFFF is a melting pot of creativity, bringing people together form around the world to participate in what they defined as “Sensory Overload Experience”.

And it truly was one, bringing together a diverse group of creatives ranging from graphic designers, illustrators, motiongraphers to musicians and chefs, OFFF ensured that everything you see, touch, hear, taste and smell were exceptional, memorable and inspiring.

The highlight of the conference were the amazing speakers that were talking about their creative processes, inspiration, design as a job, their obstacles and how they overcome them — this really provided everyone valuable information that would help us in our lives in the creative industry.

Someone I would point out (although everyone was great) are the Outro Studio for their unconventional approach that yields great results without investing a lot of resources and Imaginary Forces that showed us the process behind some of the finest title sequences out there. And, of course, GMUNK that kept us laughing throughout the entire presentation.

It was a pleasure to be a part of such an event and I’m looking forward to next year!



Željko Stanojević, interface designer;

“Don’t put shitty work in your portfolio because clients will hire you to do shitty stuff.” Anton Repponen of Anton & Irene

The organisation of this festival in modern surroundings of Museum of Design in Barcelona is the just perfect meeting point for all talented and creative souls from all around the world. Those three days of the festival were full of eclectic talkie talks of famous digital artists and their super interesting workshops.
I was astonished by the speech of Anton&Irene and Gmunk. Their brief and crisp yet funny and humorous speech where they presented their portfolio, won my heart, with their fascinating artworks for some major brands like Microsoft, Audi or Met Museum. After all, I heard and saw, the only thing I can say — motivation is high!







Damir Perić, interface designer;

The greatest impression I got came from Gmunk! Presentation, artworks, everything about him gave me a feeling that the work we do, can truly be inspiring.

“STFU and keep learning” Gmunk

Super skilled duo Anton & Irene had a perfect work presentation. After listening to them, I realised, design is something you do for love. Only for love, not for the money – yet hard work pays off sooner or later.
Corner shops at the festival were full of colorful, eye-catching designers stuff. Those little things were so appealing, I had to purchase a bunch of various things even if I don’t actually need it. Like these playing cards.

Oh wait, I do need them, they are so beautiful!

P.S. The energy and the whole crowd of the festival made me think about the next OFFF already!

Goran Vujaković, interface designer;

O f course, Gmunk left the highest impression! His way of talking that kept us laughing throughout the entire presentation is what makes him an outstanding speaker. Beside him, I liked Imaginary Forces, Antone & Irene, and Outro studio. Those guys from Outro kicked off branding for OFFF festival.

One more super cool thing was the fun we had at Adobe stand, where we could design beer label for example, or make cardboard figure, etc. A lot of fun there! All talks I heard, had one thing in common — they all do it because of passion. Some of them confessed using drugs to reach new mind levels, which definitely made me stop and think.

The thought I am going home with is:

”The best skill you could have, is a skill to always learn new skills!”

Maja Bjeletić, junior interface designer;

A trip to Barcelona was a totally unique experience for me! What I first noticed as a designer is the design of perfect storefronts, excellent logos on almost all street places and the unusual architecture of buildings. We were at the OFFF design festival where we listened to a lot of designers speaking about their work. I’ve never seen so many good designs at one place — starting from interior design, posters, stands, room lights to design shopping products. The biggest influence on a festival for me was Buck. They immediately inspired me for some shots I am planning to work on and pushed me to continue a personal project I started!



Being surrounded by such creative people for those three days helped us look at our work from a different perspective. It is always healthy to leave the comfort zone and talk to other creators to see what kind of issues other people have, and how they are solving them. Inspiring talks gave us energy and made us believe that anything is possible to achieve. We are eager to come back. Can’t wait for the next OFFF!

Project managers are not there to kill the creativity


I don’t hate Mondays. I really don’t. There was a time when I used to, but that was back when I was in a workplace where I felt I didn’t serve any purpose, where the given goals didn’t match my capacities and skill set. Luckily, I left my old job, played a bumblebee buzzing from one flower (job) to the other, trying to find the perfect team to join in. Eventually, I settled down in Saturized.

Now when I get up on Monday, I think about the people I will see that day at work and I can’t wait to actually get to the office and have those quick, yet essential chit-chats on the margins of the daily meetings. I have 10 to 12 of those, depending on the number of projects I am helping the team accomplish at a given moment.

So, as you would assume, I work as a project manager in a creative agency. Creativity and management. Seems like a bit of a paradox, doesn’t it? When you think of a project manager, you might think of a suit, bossing around his/her team, pointing at the clock and randomly muttering concerns about deadlines. On the other hand, when you think about creative industries, you would probably generate an image of a place bustling with endless creativity, the endless number of ideas, endless solutions, dreams, visions… So being a project manager in a place of endless freedom that allows people to express themselves can definitely be challenging.

What do I do to accommodate clients’ needs to have a fixed time and fixed budget with the needs of our designers who are artists and creative minds who usually don’t enjoy being limited, especially by time?

The answer is, as always in this line of work, both extremely simple and very complex — communicate, communicate, communicate. That’s the only thing you as a project manager can do. Ok, but what are the main points of this communication?

Communicate the needs and the vision of the client to your team

What does the client want? Is this design made in order to validate a certain idea? Maybe we don’t need to nail the perfect design, we just need to provide a rough sketch that will be enough for user testing and the client will want to work in several iterations until we get to the targeted conversion? Do they want an impeccable visual experience that will take them to another reality? All these questions can influence the pace of the project and by that, influence the time frame and the budget.

Communicate the progress to the senior management

Sometimes it happens that we need to re-estimate the agreed time frame (which is usually not such a big deal for the clients unlike the budget) but then it’s the CEO’s who decide that we are not going to charge extra for the additional costs. This again gives us extra time for creativity within the team.

Communicate with the client

When we estimate a project, we can’t estimate the level of creativity (which cannot be measured anyway). We can only say how much time we usually use for X number of website pages. When establishing the design direction, we take into account the time limit that we have, so that we don’t go overboard and try to design a super-hyper-trendy-flying-cutting-edge thing (what we would love to do with enough time on our hands 🙂 ) but try to keep it concise yet beautiful. However, this is sometimes not enough for the clients and then they do ask for something more wowy, which usually needs additional time. This is a good time for the PM to step in and communicate with the client. Usually one of the two scenarios happens: the client accepts a leaner (yet beautiful) design or they approve the additional time.

Communicate with the Art director

It’s absolutely essential that the Senior designer / Creative director / Art director and the PM understand each other. The PM has to understand the way designers think: they like to get into the flow, to experiment, to do iterations and refining all day long. They see those little flaws like Neo sees Matrix. But PM has to let them explore their creativity. So I turn into a Santa’s little helper and manage all those boring little tasks that annoy the average designer, like making Trello cards. On the other hand, the creative people have to understand that we need to fulfil our business needs, not just the creative needs of the designer’s soul.

Victor Hugo once said: “The human soul has still a greater need of the ideal than of the real. It is by the real that we exist, it is by the ideal that we live.”

After all, don’t we all wish to understand each other better? We all need to communicate better, to be better negotiators, to influence people, to lead them? To know how to evoke the best in people, how to motivate them? Sure, we do!

Work on your communicating skills

Listen and learn how to truly hear people. Then you’ll know how to manoeuvre every tricky situation, every now and then when you stumble upon one. Yes, the organizational skill is extremely important for a PM, but being a good communicator is important as well.

Get in touch and let me know about your thoughts and experiences.

Author: Agneš Asodi

Things to consider when choosing your ideal design partner

Every now and then, you come to a point where you need to select a designer to join your team. They are the key makers, those with the ability to catapult your product and/or services to new heights. Making a well-informed hiring decision is no different than choosing a business partner or a new flat. It is one of those mind-boggling and stressful challenges a leader can face. Without a roadmap, most leaders simply hope and pray for the fail-safe solution to magically appear that will leave them feeling good about the choices they’ve made. So, what, or rather WHO does it take to transform your hiring anxiety into a deep sense of relief? This is the person who can create a design that truly GOES BEYOND.

The question then becomes, “Where should I start?”

Navigating “minefields” such as Behance or Dribbble can be very complicated. You may land on a superb designer portfolio. Premium quality! Inspiring! Pixel perfect! Yes, they are all there. You may even start feeling comfortable, hoping that there is no nasty surprise underneath the surface impression. Maybe you are right. But many times the polished presentation hides a lack of experience, knowledge and well-rounded skillset. To the average eye, this person looks great — but they are the mine you’re actually trying desperately to avoid.

Why is this so?

There are a few reasons:

  • Some providers are just a bit too green. They simply do not have sufficient exposure to the real and “on the field” clients. Therefore, they frequently end up investing a lot of time and effort to create a perfect design concept, much more than an actual project would allow. It is often easier to produce a concept than to overcome a real challenge. Designing a “wow” page or a screen for an app in order to achieve the “perfect shot” does not necessarily take into account things like the information architecture, usability, user-experience or user-journey. The end result could easily look outstanding while not truly delivering the commercial benefits of a well-designed web page.
  • I won’t disagree that picture (portfolios) is worth a thousand words. However, these portfolios do not necessarily contain some vital words which describe an actual designer or an agency behind them. The missing words can only be generated by relevant experience working within both small and big teams, successful cooperation with the developers and expertise within a certain industry. The essential vocabulary should be able to describe your partners as people who think strategically, analyse various aspects of your project while applying their well-tested methodology and processes and ultimately delivering top quality within the defined timeframe and budget. With all this in mind, do you still believe that just by skimming different design marketplace pages and selecting the “wow” portfolios you could make a fail-safe choice?
  • The impression made by a well-designed portfolio is akin to “love at first sight”, but in order to turn those early flutters of the heart into “happily ever after” I strongly advise you to conduct a thorough due diligence. Check out their Twitter, Instagram, Facebook and LinkedIn profile. Do they have any published articles? Interviews? Blogs? What is their company culture? This should help you evaluate your future partner’s profile based also on “organic” data such as their way of thinking and communicating interests and how they present themselves to the world. In the same way, as the books on the shelves speak volumes about its owner, your partners’ social network content could say a lot about them.
  • Finally, after applying these filters and getting yourself off the “minefield” it is advisable to establish direct and visual contact with your potential partner. In the ideal world, it would be great if you could meet them in person. However, depending on your level of business, Skype or a similar audio/visual platform could also do the trick. I learned to insist on the video component of the call. Just like on your first date, it is important to see the person you are talking to. Focus on their facial expressions, the tone of their voice, body language and even their work environment. Many studies have confirmed that more than 80% of the message is nonverbal. If that is true, would you really make your decision based on an email or a phone call? I wouldn’t. That’s for sure!

A quality life demands quality questions. Use this formula: quality questions = quality of answer = quality of outcome. Simple right? It’s amazing how the simplest things can make the largest amount of impact in our lives both personally and professionally.

Why does this matter? Because my team has been trained to always put themselves in the shoes of our client. Then they ask 10x quality questions:

1. Am I playing in the right sandbox? (Is my market able to sustain 10x business growth?) )

2. What’s the ONE THING you need to do that would 10X your growth in the next 12 months?

3. What kind of risk and commitment are you ready to take on your 10x journey?

4. Am I able to identify my strengths and strengthen them even more?

5. How can the experience be easier, cheaper, safer, more interesting, more worthwhile, more fun?

6.What is the X factor of my business/industry? How do my values correlate to that X factor?

7. What is something I believe that almost everyone else disagrees with me about?

Even after 10 years in this business, I am often surprised by the answers we receive. The answers may not address the quality of the design, but they ALWAYS reveal our partners’ ability to align their values and principles with those we have here at Saturized.

Our partners sometimes see us as “ideas breakers” because of this approach. We don’t work with any client, we work with the right clients. Those we choose to work with soon realize that we just want to ensure that their most precious commodity — TIME — is well invested. As a leader, this is the only thing you can never get back. Therefore it is infinitely valuable. We believe that if you invest your time wisely, with a partner who has complimentary values and principles, both sides will be able to maintain a strict focus and feverish enthusiasm. This is the magic recipe for excellent design, alongside investing in proper due diligence for effective budget planning.

By leading with values and principles, it’s really hard to make a mistake. This is why if you’ve already chosen to work with someone, I would encourage you to give yourself enough time to deliberate further. Any uneasiness about who you’re working with? Stop. Take a healthy step back to identify the reasons why you feel this way. If you are not able to eliminate them through further due diligence, consider changing your partner. The sooner you get off the “pins and needles” the better.

To be completely honest, choosing the ideal design partner may at first appear to be rather easy. But there is a multitude of choices, and to sift through the white noise is extremely stressful. To make life easier, apply the filters mentioned to narrow down to the strategic options. Your first step should be to focus on designers’ portfolios by exploring their background skills and methodology. Understand how they lead to a successful product delivery. Then conduct a thorough due diligence of their social media and online presence. Finally, set up an in-person meeting or a video call to ensure the partner under consideration has the ability to connect with your values and principles by asking quality questions.

At every step in the process, take your time. Invest in assessing the way you feel about them. Your ideal partner should never have to persuade you with their technical skills alone, but also with their ability to understand and connect with your journey.

Do get in touch and let me know about your thoughts and experiences!

 Author: Goran Bajazetov

Startups — Why we won’t take your money just because we can

Because we don’t want to work for you, but with you. It’s important to us that we develop a partnership with our clients, as opposed to a client – contractor kind of relationship. Our objective isn’t to milk you for all you’re worth, but to make the best versions of your ideas, even if they turn out to be different than what you originally imagined.

Sure, the money is a factor, after all we have to eat and stuff. But it’s not all about that. The feeling you get when you’re invested and you feel as if you’re making something with the client, as opposed to making it for them, is just amazing. When that feeling hits is the moment we know we did well.

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Fashion competition – win a website

Hear ye, hear ye! All ye dudes and dudettes we have an announcement to make.

In the following weeks all you great people from the fashion industry will have a unique opportunity before you. Saturized’s organizing a medieval tournament (well it’s not really but there is a prize) in which fashion brands will joust and compete for the best thing we can offer – a website.

That’s right, an entire website!
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What’s it like being a Saturator?

It’s dope. The End.

Just kidding, for the most part anyway. Even if it’s an appropriate summary it doesn’t do justice to what the guys and gals of Saturized had to say about it. We’ve been thinking about writing something like this for a while, and it just kind of sat on a shelf somewhere in the back of our minds. Then, all of a sudden, eureka! We realized that if we were to do this thing, there was only one way to do it, we’d let the people speak for themselves. What a great decision it was. It’s one thing to believe in what you do and to believe that your team is on the same page, but to hear it from everyone is just… stupefying.

Hearing ideas like family, friendship, and happiness linked with being a Saturator really made some eyes water. These ideas are something we all have in our minds, but it’s nice to hear it loud and clear from time to time. There’s a lot to be said, so let’s jump right into it.

Continue reading What’s it like being a Saturator?

Digital solution for Stores & Goods

Many times clients approach us with a need to help them digitalise a real life experience. This might sound pretty straightforward, like: “How hard can it be to design a virtual shop window?”. Yes, exactly. It sounds simple. But choosing a wrong approach can lead to a rather unpleasant user experience, high bounce rate and ultimately, quite a dissatisfied client. Au contraire, Stores & Goods is definitely not one of them.

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Saturized — from inception to evolution

Today, after almost a decade of work, we know who we truly are, and where we want to go.

In order to survive in today’s market, design agencies need to learn how to evolve. It’s easy to get lost in the day-to-day of a business and forget about your vision. That’s what happened to us a couple years ago. We were so eager to progress that we (almost) lost track of who we were and who we wanted to be. Thankfully, we noticed this in time and were able to make changes that allowed us to continue doing what we love. We evolved. To tell you the story of our evolution, we must first tell you the story of our inception.

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Discovering and Nurturing Young Designers and Developers

Young people rule. Seriously, they do. Especially in our industry. The generation that has been dubbed “millennial” has grown up used to having a computer in their home, and having an internet connection that doesn’t produce that dreaded dialing sound every time they connected to the internet. In our industry, that’s a major advantage. Young designers and developers that belong to this generation have been exposed to the web for such a long time that they usually develop a keen sense for web design. All they need is some guidance and knowledge to become great at what they do, and that’s where we usually jump in.

From the very conception of Saturized we knew we wanted to work on developing and nurturing young talent from our city. In some part because we were all young once (and at the time), and in need of some guidance. Some found it, some managed on their own. But largely because young designers and developers bring a lot to the table in terms of motivation, creativity, and pure drive.

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