With the prototype, you can quickly create a relatively cheap functional version of your product that you can test in the real world to gain early feedback and reviews for your product before introducing it to the market. Every interaction can be done and experienced as a fully developed product without engaging a designer and developer. With all the features integrated within the prototype, we can validate your ideas and the overall UX strategy.
The essence and role of prototyping are to:
- Test the functionality of the product rather than its appearance
- Test user experience in a more realistic manner
- Identify and fix the basics before moving on to UI tasks
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- Getting early insights into how real people respond to your product.
- Finding out all the places where customers get stuck and give up.
- Iterating quickly on your design and avoiding re-work by your developers.
- Making data-based decisions in the early stages of design.
We can help you
Decide what we want to test
This step is all about what we want to validate or verify. We usually first work out a series of core tasks that the prototype should enable participants to do. The best results come from running as many small tests as possible.
Mock up your prototype
Interactive, hi-fi prototypes are quick to create but offer enough realism. The resemblance with the final product will allow us to do more testing and be easier for customers to understand. This approach will provide us with a quick early level of feedback.
Sample customer testing participant
We will choose testers from your customer target groups (personas). Whatever your budget is, it is better to distribute testers across several smaller groups evenly throughout the design process.
Run some customer tests and get rapid insights
The way we communicate with our testers is the lynchpin to effective customer testing. They have to be able to figure out tasks independently, so when we are giving tasks, we use objective and neutral language.
Make design changes based on customer feedback
The whole point of making a test is to find out what to change in your interface, how to make it better and more usable for customers. At the end of this phase, we will end up with a list of critical things for the customers, and propose changes.
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